^#smrgSAHAF Selling Life Assurance and Financial Products : How to Prospect for Clients Factfind Present and Sell - 1994

This practical guide for anyone active or planning to be active in the sale of financial products or services imparts the proper skills involved in selling such products. These range from the initial search for prospective clients to the sales meeting, the close and beyond. The book outlines all the techniques necessary for the successful marketing and sale of financial products, while avoiding material irrelevant to this specific field. It does not impart detailed technical knowledge of the financial products, which is assumed, except in the context of illustrating how certain products should be presented and in which circumstances. The book stresses the importance of acquiring financial product and planning knowledge, and includes a carefully selected bibliography covering the field of personal financial planning.