#smrgSAHAF Japans Trademarks and Logotypes in Full Color, Part 4 - 1991
Trademarks and logotypes have never before been worth so much to large and small companies alike. While a well-designed logo can make a company, a poor-designed one can break it, and you, the designer, are vital in ensuring the success of these corporate symbols.
This fourth volume of Japan's most prestigious series features a further selection of the best corporate symbols produced by Japan's leading designers from 1988 to the present.
This book provides today's graphic designers with a comprehensive teference source to over 900 trademarks, 500 logotypes, and 200 corporate identity projects from Japan, entirely in color. The development and actual examples of corporate symbol applications such as letterheads, business cards. T-shirts, posters, shopping bags. and othets are also shown.
Everyone involved in graphic design will want the new improved edition of this series.
Trademarks and logotypes have never before been worth so much to large and small companies alike. While a well-designed logo can make a company, a poor-designed one can break it, and you, the designer, are vital in ensuring the success of these corporate symbols.
This fourth volume of Japan's most prestigious series features a further selection of the best corporate symbols produced by Japan's leading designers from 1988 to the present.
This book provides today's graphic designers with a comprehensive teference source to over 900 trademarks, 500 logotypes, and 200 corporate identity projects from Japan, entirely in color. The development and actual examples of corporate symbol applications such as letterheads, business cards. T-shirts, posters, shopping bags. and othets are also shown.
Everyone involved in graphic design will want the new improved edition of this series.
