^#smrgSAHAF Reputation: Realizing Value from the Corporate Image -

Reputation shows how companies in a variety of industries like fashion, investment banking, and packaged goods-and even U.S. business schools-compete for prestige and achieve celebrity. Anchored by in-depth case studies that document how J.P. Morgan, Church & Dwight, and Salomon Brothers nurture, exploit, and protect their reputational capital, Reputation provides managers with a road map for auditing the standing of their own companies and examines strategies for building, sustaining, and defending corporate reputation.